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Search Engine Optimization (SEO) is a set of strategies and techniques aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to a website and enhance its online presence. Here are the key components of an SEO strategy:

1. Keyword Research: Identifying relevant keywords is the foundation of SEO. This involves researching the terms and phrases your target audience is likely to use when searching for products, services, or information related to your business.

2. On-Page Optimization: On-page optimization involves optimizing various elements on individual web pages to improve their search engine visibility. This includes optimizing meta titles, meta descriptions, headers, and incorporating target keywords naturally within the content.

3. Off-Page Optimization: Off-page optimization focuses on activities outside your website that can impact your search rankings. This includes building high-quality backlinks from reputable websites, social media signals, and other external factors that contribute to your site’s authority.

4. Technical SEO: Technical SEO ensures that your website is technically sound and accessible to search engines. This includes optimizing site structure, improving

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